It is already basic business knowledge that every manufactured product goes through a natural life cycle. It is developed by the manufacturer, hopefully becoming a "star" and remains in the portfolio as a "cash cow" until it finally has to be reinvented or sold as a "poor dog". At ZELL Group, our founders never left this process to chance. With constant product development in conversation with our customers, each new component became a direct added value for a specific target group.
Customers as innovation drivers
There are a variety of reasons that contribute to innovation processes. Here at ZELL, too, we encourage our employees to think actively and help shape the process. Nevertheless, it is the customer with its challenges that becomes the constant driver of innovation. For example, an internal employee may have a sensible optimization idea for production, but if the customer does not see any added value, the innovation still cannot be marketed and used profitably. In recent years, the entire industry has increasingly had to learn that it is much more sensible to anticipate the requirements of existing customers and to develop solutions than to implement only one's own - detached - concepts.
What are the challenges of tomorrow?
We use this knowledge to shape our meetings, presentations and trade fair appointments. It is about active listening and understanding on both sides. It is only understandable that customers seek more favorable purchase prices with higher efficiency and quality. Negotiations have always moved within this triangle of tension. However, if the manufacturer succeeds in significantly lowering the price point with his product, for example, this also results in a direct advantage for the customer. Similarly, a significant increase in quality compared to the competition with a constant price offer would be a clear USP (unique selling point). Ultimately, the "challenge of tomorrow" is international competitiveness in a globalized world. In Germany, our greatest resource is still our own know-how. The Zell family has consistently and sustainably demonstrated this over the course of many years. The result: customers find their product as if by themselves.
Develop sustainable solutions
The view from above illustrates the importance of a sustainable process. It's not about improvising quickly today. Innovations reach their scope when they have the potential to revolutionize entire industries. Think, for example, of the first digital camera, the iPhone, social media, indeed the Internet itself, and many other innovations that have fundamentally changed our consumer behavior. It's the same demand we place on our products and systems. As ZELL-Group, we are driven by the vision of a fully automatable production line for workpieces, using a carrier system from raw material to the picked Euro pallet. So that our customers can focus on what really matters, their product.
If you are interested in real innovations, please feel free to contact us or come and talk to our team at one of our next trade fair dates. You will find us, for example, at the "all about automation" trade fair in Friedrichshafen on Tuesday, 05.04.2022. You are welcome to arrange an individual meeting with us in advance and order a ticket for participation through us.
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