ZELL System Inc. - A new chapter begins

November 15, 2023

In a strategic move to expand our presence in the United States, Zell Systemtechnik GmbH is pleased to announce the development of our American investment. Building on our initial successes in the US, we are intensifying our commitment by establishing Zell System Inc., a decision that has been confirmed by the high level of interest and demand in this dynamic market.

Since our expansion into the US in June 2022, implemented by several Account Executives, we have made significant progress. Our presence in the US, originally characterized by connecting with existing customers and showcasing our innovative products at various trade shows, has now evolved into the need for a more structured and sustainable approach. This has led to our decision to formally establish Zell System Inc. as part of the larger ZELL Group.

Our new sales office in Chicago is more than just an office; it represents our commitment to reach more American customers and intensify our business development. Not only are we closer to our customers here, but we are also better positioned to understand and meet their individual needs. This office will serve as a hub for initial consultations and help us to pre-qualify prospects more efficiently. While our project business is still managed from Germany, we expect a more localized approach in the near future. This will include setting up an efficient sales structure.

The introduced ZELL Factory System has received an overwhelmingly positive response and confirms our belief in the potential of the American market. This success was a key factor in our decision to continue building our business intensively in the region.

You can find all contact details for our Chicago office here.

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